This was the very first Telecom Eireann chip based demonstration card. This card was produced by French manufacturer Schlumberger, resulting in the term "Irlande" (French for Ireland) being printed at the bottom left hand side of the card.
Interestingly the chip is installed in an upside-down top left position known as AFNOR. AFNOR was the standard positioning placement at the time, around the late 1980s. The rear of this Callcard is blank, except for the presence of the Moreno logo bottom right.